SEO stands for search engine optimization, and it is the process of improving a website’s organic rankings in search results. It can be a reliable and budget-friendly marketing strategy to help your site attract new customers.
You can get started with SEO by following a few simple steps:
1. Start by creating search engine friendly content for your website
Writing quality, relevant and helpful content is the foundation of any good SEO strategy. It will help visitors find your site, and search engines will understand what your content is about.
2. Create content with a purpose and intention to answer users’ queries
Your content should be relevant to your business and target specific keywords. A good starting point is to conduct research into popular search terms, which can be done using a free tool such as Google Analytics.
3. Use a variety of keywords and phrases in your content
Having a unique topic for each page is a great way to improve your site’s SEO performance. This is because it allows search engines to understand your content, which in turn will help your site rank better for related searches.
4. Create internal links that are relevant to your users’ needs
Linking internally to pages on your site helps to connect your content with other content. However, this can be problematic if you don’t create links in a way that makes sense for your visitors.
5. Ensure that your URL structure is clear and easy to understand
It is important for search engines to crawl your site’s URLs in order to index all of its pages. It is also essential for the visitor to have an easy time navigating through your site’s different pages and finding the content they want.
6. Optimize your photo titles, file names and captions
Images are an important part of a web page, and can be a great way to increase visibility on search engines. Make sure you follow the best practices for image optimization, including adding title tags and alt text.
7. Mark up your content with structured data
Using markup in your content can improve your site’s ranking in search engines and improve its overall user experience. It can also help to reduce page loading times, making it easier for users to navigate your site.
8. Boost your mobile presence
Your website should be optimized for mobile devices and it is best to use responsive design when designing your site. This will help to reduce the number of clicks your website requires from mobile users and will allow more people to view it on their phones.
9. Check your site’s speed and optimisation
It is also essential to optimize your site for search engines, as this will reduce the time it takes for visitors to load your site. You can do this by ensuring your website loads fast and is optimised for mobile devices.
10. Avoid broken links and canonicalisation issues
A good way to ensure that your site is SEO-friendly is to set up an automatic health monitoring tool such as a Google Analytics or Bing Webmaster Tools account. This will alert you if there are any SEO errors or broken links, so that you can quickly fix them.